Our Story
Coffee has been woven into my family's history for generations. Our roots in coffee trace back to my great-great-grandparents, Joaquin Rodezno and Ursula Milan, who owned a large coffee estate in El Salvador. Their daughter, Maria Aracely Rodezno Milan, passed down this deep connection to the land and its harvest to my grandfather, José Godofredo Rodezno—the man whose name and legacy inspire everything I do today.
My grandfather, known to many as Don Godo, was born into coffee. As the only child, he took it upon himself to carry on the family's traditions. He learned from relatives who had mastered the art of coffee and dedicated 53 years of his life to the craft, working as both a farmer and a trader. He didn’t just grow coffee; he nurtured it—handling everything the old-fashioned way, with patience, care, and a relentless commitment to quality.
But coffee, for him, was more than just a livelihood. It was a way to bring people together. He always said,
"On the stove, there should always be a full coffee jug, because everyone who arrives must be offered a cup of coffee."
It wasn’t just about the coffee itself—it was about warmth, hospitality, and sharing something special.
When my grandfather passed away, my mother inherited the farm. Just like him, being an only son, I felt the responsibility to continue the tradition. I had worked alongside him as a child, watching how he led with wisdom and experience, but I had never truly had to do the work myself. He spoke, and things got done. When he was gone, I quickly realized that knowing how to grow coffee wasn’t enough—I had to learn the entire process, from farming and harvesting to business and export.
I turned to the people he trusted—his friends, workers, and business associates—to fill in the gaps in my knowledge. Little by little, I took on the challenge, ensuring that the same reputation for exceptional quality beans that he built would live on. But I wanted to do more than just produce coffee. Instead of sending our beans to others to be processed, I decided to create our own brand—Godo’s Coffee—to share our family’s quality coffee with the world, roasted and crafted with the same dedication my grandfather had.
Today, I am proud to say that we are beginning to export directly from El Salvador to the United States, bringing our coffee to customers, businesses, cafés, and roasteries across the country—and, hopefully, the world one day. Not only do we sell roasted beans, but we also offer green (oro) beans for other roasters who seek premium-quality coffee.
This is more than just a business for me. It’s my grandfather’s legacy, carried forward with every harvest, every roast, and every cup. If he could see me now, I’d hope he’d be proud—that he’d see a part of himself in me.
With pride, nostalgia, and warmth, I invite you to experience our story with every sip.